Time-traveling CEOs and the art of
future-proofing

Matt Leta
4 min readJust now

Imagine if CEOs could time travel. They’d zip to the future, see the next big trends, then return to implement game-changing strategies. While we can’t bend the laws of physics, we can cultivate a mindset that’s the next best thing to time travel. This approach is what I call “future-proofing” in my book, The LEAP Guide: 4 Steps to Unlock Innovation in the Age of AI.

The crystal ball of digital transformation

Digital transformation isn’t just about adopting new technologies; it’s about reshaping your entire business model to thrive in an ever-changing landscape. At Future Works, we’ve seen how companies across industries — from real estate to aerospace, energy to manufacturing — are leveraging digital solutions to stay ahead of the curve.

For instance, in the real estate sector, proptech solutions are revolutionizing how properties are bought, sold, and managed. By embracing these digital innovations, real estate companies are essentially time-traveling, preparing for a future where blockchain might handle property transfers and AI could predict market trends with uncanny accuracy.

AI: Your time machine engine

If digital transformation is the vehicle for time travel, then AI is its engine. AI transformation is reshaping industries at breakneck speed. In “The LEAP Guide,” I discuss how AI prototypes can serve as powerful tools for envisioning and testing future scenarios.

Consider the aerospace industry. AI-driven simulations are allowing companies to design and test aircraft in virtual environments, drastically reducing development time and costs. This isn’t just innovation; it’s a form of time travel, bringing future capabilities into the present.

Building your time machine: Innovation consulting
and strategy

So, how do you build your corporate time machine? It starts with a robust innovation strategy. This isn’t just about brainstorming sessions or R&D budgets. It’s about creating a culture that constantly scans the horizon for what’s next.

At Future Works, our approach to innovation consulting focuses on developing this future-oriented mindset. We help companies craft digital strategies that aren’t just reactive but proactive, anticipating changes in everything from user experience design to supply chain management.

The fuel: Digital products and creative technology

Your time machine needs fuel, and in the corporate world, that fuel comes in the form of digital products and creative technology. Whether it’s developing a cutting-edge iOS app or reimagining your entire digital product design, each innovation is a step into the future.

For example, in the energy sector, we’re seeing how digital solutions are driving the transition to sustainable energy. Climate tech innovations and green technology are not just addressing current needs but are actively shaping a future where renewable energy is the norm.

Navigating industry 4.0 and beyond

As we venture into the realm of Industry 4.0, the line between physical and digital worlds continues to blur. Smart manufacturing innovations and industrial tech trends are creating factories that seem plucked from science fiction.

But remember, as I emphasize in “The LEAP Guide,” the key to navigating this new landscape isn’t just about adopting new technologies. It’s about fostering a culture of continuous innovation and learning. It’s about becoming a “learning organization” that can adapt to any future it encounters.

The CEO as the time traveler-in-chief

In this paradigm, the CEO becomes the time traveler-in-chief. Their role is to peer into the future, identify the opportunities and challenges that lie ahead, and guide their organization accordingly.

This requires a unique blend of skills: the visionary insight to imagine possible futures, the strategic acumen to chart a course toward them, and the leadership ability to bring the entire organization along on the journey.

Your ticket to the future

While we can’t literally time travel, we can cultivate a mindset and build systems that allow us to navigate the future with confidence. By embracing digital transformation, leveraging AI, and fostering a culture of innovation, companies can effectively “time travel,” bringing future capabilities into the present and staying ahead of the competition…

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Matt Leta

Designer, entrepreneur, environmentalist, angel investor. Founder Future Works, Future Quest, Future Horizon, HOO KOO E KOO, Slash, Maloka, Dropr 💛⚡️🌊